Table of Contents
Introduction
In 2025, MailerLite is still one of the most reliable and easy-to-use email marketing tools for small businesses, creators, and startups. It is built on the idea of the usability of a tool and allows people to create, automate, and manage email campaigns without requiring a technical background. Bloggers, e-commerce, digital marketers, and more will find MailerLite’s entire offering of customizable templates, automation workflows, advanced analytics, and landing pages – all in one place!
This Company is especially appealing because of this balance between being affordable and having powerful features. Many email marketing platforms overwhelm beginners with options and complicated interfaces; MailerLite is straightforward with a clean and fast interface, easy enough for anyone to understand. The free plan offers generous tools for building a subscriber list, sending professional newsletters, and developing an audience.
As businesses increasingly switch to digital marketing, MailerLite was designed as a solution for a small business or entrepreneur that wanted to achieve the same professional quality of email marketing, without the big monthly fees that go along with a monthly plan. The review addresses key features, pricing, usability on the platform, and overall performance, so you feel even more confident to answer the question: “Is MailerLite the best email marketing tool for you and your small business in 2025?”
MailerLite Features Overview
This Company is designed to simplify email marketing while still offering powerful tools that help small businesses grow. What makes MailerLite stand out in 2025 is its perfect balance between simplicity, automation, and affordability. Whether you’re a beginner or a growing brand, its features make it easy to create, send, and track professional email campaigns with minimal effort.
1. Drag-and-Drop Email Editor
This Company’s drag-and-drop editor allows you to design beautiful newsletters without any coding skills. You can choose from pre-made templates or start from scratch, customize fonts, colors, and layouts, and preview your emails instantly. It’s fast, intuitive, and ideal for busy entrepreneurs who want professional results quickly.
2. Email Automation
With MailerLite automation, you can create smart workflows that send emails automatically based on user actions. For example, you can welcome new subscribers, follow up after purchases, or re-engage inactive customers. These automations help you save time and build stronger relationships with your audience.
3. Landing Pages and Signup Forms
This Company goes beyond emails by offering landing page and signup form builders. You can create high-converting pages for product launches, lead magnets, or newsletters using the same drag-and-drop system. All forms integrate directly with your email lists, ensuring smooth lead capture and growth.
4. Audience Management and Segmentation
Managing subscribers in MailerLite is easy thanks to its tagging and segmentation features. You can group users based on behavior, location, or engagement level, then send them personalized content that increases open and click rates.
5. Advanced Analytics and Reporting
MailerLite includes detailed analytics to track your campaign performance in real time. You’ll see open rates, click-throughs, unsubscribes, and conversions at a glance. These insights help you understand what’s working and optimize future campaigns.
6. Integrations and Compatibility
MailerLite integrates seamlessly with popular platforms like WordPress, Shopify, WooCommerce, and Zapier. This makes it easy to connect your email marketing with your website, eCommerce store, or CRM system for a unified workflow.
In short, MailerLite provides all the essential features of premium email marketing tools without the complexity or high price. It’s an all-in-one platform that helps small businesses create, automate, and grow their online presence effortlessly.
MailerLite Pricing Plans 2025
When it comes to choosing an email marketing tool, pricing plays a major role — especially for startups and small businesses. This Company stands out for offering flexible and affordable plans that grow with your business. In 2025, MailerLite continues to provide one of the most competitive pricing models in the industry.
Below is a detailed breakdown of the MailerLite pricing plans, including what’s included in each tier.
| Plan Name | Monthly Price (1,000 Subscribers) | Key Features | Best For |
|---|---|---|---|
| Free Plan | $0/month | Up to 1,000 subscribers, 12,000 monthly emails, landing pages, signup forms, and basic automation | Beginners and bloggers testing email marketing |
| Growing Business Plan | Starting at $10/month | Unlimited emails, advanced automations, dynamic content, RSS campaigns, A/B testing, 24/7 support | Small businesses and creators |
| Advanced Plan | Starting at $20/month | Facebook integration, promotion pop-ups, custom HTML editor, advanced reporting, dedicated IP option | Agencies and marketers needing full control |
| Enterprise Plan | Custom pricing | High-volume sending, priority support, dedicated manager, and custom features | Large organizations or enterprises |
Final Thoughts on MailerLite Pricing
Compared to competitors like Mailchimp or ConvertKit, MailerLite’s pricing remains straightforward and cost-effective. You can start free, scale affordably, and only pay for what you need. This transparency is one of the main reasons why This Company continues to attract thousands of small businesses in 2025.
MailerLite Ease of Use
One of the primary reasons small businesses select This Company is because of its incredible user-friendliness. Even if you are brand new to email marketing, MailerLite offers a simple set-up of campaigns and automated workflows, as well as simple management of your subscribers without any hard learning curve.
Straightforward Onboarding and Setup
Starting with This Company is an easy process. After you sign-up, you’ll be taken through an onboarding process to set up your account, including importing your email list, connecting a domain, and building your first campaign. The process is covered with straight-forward instructions so that a new user does not get lost or overwhelmed.
User-Friendly Email Editor
This Company’s drag-and-drop email editor will allow you to build an attractive, professional-looking email without any coding experience. With a simple drag of an item, you can add text, images, buttons, or videos, while watching a live preview of your email while you are building it. The ready-made templates will make launching campaigns even faster.
Automation and Workflows Made Easy
The automation offered by This Company is simple for a beginner to use, yet powerful enough for the experience user. With just a few clicks, you may build an automated email sequence either through a welcome email, an abandoned cart reminder or a post-purchase follow-up email for your subscribers. The visual workflow builder keeps everything in a sequence to allow any email in the automation to come after a trigger email to keep everything organized and simple.
Simple Subscriber Management
It’s easy to manage your email lists using MailerLite. It allows for segmenting subscribers based on behavior, locations, or engagement to deliver the right message to the right audience. You will find it easy and intuitive to add or delete subscribers, import lists, or track activity.
Integrations and Compatibility
This Company integrates easily into multiple popular platforms like WordPress, Shopify, Zapier, or others. This helps small businesses integrate their website or online store easily, automate tasks, and increase overall productivity without having to get into technical details.
Finally, This Company stands out due to its simplicity for beginners and intuitive email editor, easy automations, and simple subscriber management. Even if you’ve never touched an email marketing tool before, you can create a professional campaign easily and quickly.
MailerLite Pros and Cons
When considering an email marketing tool, it’s essential to weigh the advantages and disadvantages before making a decision. This Company has become increasingly popular among small businesses, bloggers, and entrepreneurs due to its simplicity, affordability, and automation features. Here’s a detailed look at the pros and cons of using MailerLite in 2025.
| Pros | Cons |
|---|---|
| User-friendly drag-and-drop editor | Limited email templates |
| Affordable pricing with free plan | Smaller ecosystem compared to competitors |
| Advanced automation workflows | Priority support only on paid plans |
| High email deliverability | Some advanced features require learning |
| Customizable landing pages and forms | |
| Integrations with WordPress, Shopify, Zapier |
In conclusion, This Company is an excellent choice for small businesses looking for a cost-effective and beginner-friendly email marketing solution. While it has a few limitations, the platform’s benefits — especially its automation, deliverability, and ease of use — make it one of the top choices in 2025.
MailerLite vs Competitors
When evaluating an email marketing solution, there is a good chance that MailerLite will be compared to other similar tools. When small businesses think about how they want to use the service in 2025, the desire is to anticipate the larger pool needed to reach their customer base, consider pricing, ease of use, and a feature set that is required to grow their audience effectively. Here are comparisons to some of the most popular email tools.
MailerLite vs Mailchimp
This Company and Mailchimp are often compared because they both serve the need of ease. Mailchimp has a broader collection of advanced features; however, for someone just getting started with list growth, it may feel overwhelming. MailerLite, on the other hand, provides a clean user interface, along with a user-friendly drag-and-drop builder, automation, and other needed functionality that a small business or solopreneur can benefit from, compared to the number of features collected in Mailchimp for a good free program.
MailerLite vs ConvertKit
Another comparison is made between This Company and ConvertKit. ConvertKit is mainly focused on creation and bloggers with solid automation functionality and subscriber management. Their pricing structure may be higher for growing businesses, along with MailerLite. However, for the purposes of growing an audience, they offer similar functionality at a much lower price. MailerLite, when considering the pricing value, gives solid onsite functionality, while not being much higher than a free program either. For the tool of choice to keep normal work easy between businesses and audience sizes without an expense, MailerLite is typically seen as the winner.
MailerLite vs ActiveCampaign
ActiveCampaign is known for its powerful automation and CRM features, which are suitable for larger businesses or marketing teams. For small businesses, This Company provides all the necessary automation and campaign tools without the steep learning curve or higher costs. While ActiveCampaign may offer more advanced analytics, MailerLite is sufficient for most small business email campaigns and ensures faster setup and deployment.
Why Choose MailerLite?
- Affordable pricing plans with a generous free tier
- User-friendly interface suitable for beginners
- Reliable email deliverability and automation tools
- Perfect balance of features for small businesses without unnecessary complexity
In conclusion, This Company stands out as an ideal choice for small businesses in 2025. While competitors like Mailchimp, ConvertKit, and ActiveCampaign offer strong alternatives, This Company delivers simplicity, affordability, and essential email marketing features in one package.
Final Verdict
After reviewing MailerLite in detail, it’s clear that this email marketing tool offers a powerful yet simple solution for small businesses, bloggers, and entrepreneurs. MailerLite stands out with its intuitive interface, robust automation features, and affordable pricing plans, making it ideal for businesses that want to grow their email list without unnecessary complexity.
The This Company free plan is particularly appealing for startups, offering essential features like email campaigns, automation, and landing pages without any cost. Meanwhile, the paid plans provide advanced tools, including A/B testing, advanced segmentation, and priority support, giving growing businesses room to scale.
While MailerLite has some limitations, such as fewer templates compared to bigger platforms, its ease of use, reliability, and excellent deliverability rates make it a top choice for small business owners. Compared to competitors like Mailchimp or ConvertKit, MailerLite provides a cost-effective and user-friendly alternative without compromising key functionalities.
In conclusion, if you’re a small business looking for an affordable, effective, and beginner-friendly email marketing tool, MailerLite is definitely worth considering. It balances powerful features with simplicity, helping you grow your audience and increase engagement efficiently.
Recommendation: Start with the free plan to explore MailerLite’s features and upgrade as your business grows.